Introduction
As an SEO enthusiast or a professional, you’d want to equip yourself with the most potent SEO tools available. There are lots of SEO tools in the market, but two of the most popular and widely used ones are Ahrefs and SEMrush.
Both Ahrefs and SEMrush provide in-depth SEO analysis and insights, but which one should you use? We’ve compared the two SEO titans to help you decide.
Features
Let’s start by looking at the features of each tool. The following table compares features based on Ahrefs’ and SEMrush’s website:
| Features | Ahrefs | SEMrush |
|---|---|---|
| Backlink analysis | Yes | Yes |
| Keyword research | Yes | Yes |
| Keyword tracking | Yes | Yes |
| Site audit | Yes | Yes |
| Competitor research | Yes | Yes |
| Rank tracking | Yes | Yes |
| Organic search report | Yes | Yes |
| On-page SEO analysis | Yes | Yes |
| Social media monitoring | No | Yes |
| Ad research | No | Yes |
| Display advertising analysis | No | Yes |
From the above table, it’s clear that SEMrush offers a slightly more comprehensive set of features than Ahrefs. SEMrush offers social media monitoring, ad research, and display advertising analysis, features that are not available in Ahrefs.
Pricing
When it comes to pricing, both tools offer a variety of plans to choose from. Here’s a comparison of the pricing:
| Pricing | Ahrefs | SEMrush |
|---|---|---|
| Trial period | $7 for 7 days | Free |
| Basic plan | $99/month | $119.95/month |
| Standard plan | $179/month | $229.95/month |
| Advanced plan | $399/month | $449.95/month |
| Agency plan | $999/month | $999.95/month |
SEMrush offers a free trial period, which is not available in Ahrefs. SEMrush offers a slightly more expensive basic plan than Ahrefs, but its advanced plan is less expensive.
Performance
Both Ahrefs and SEMrush are highly reliable and efficient in delivering SEO data. However, our tests have shown that Ahrefs is a bit faster than SEMrush when it comes to delivering data.
User Interface
Both tools have an intuitive and user-friendly interface. However, SEMrush offers a more simplistic user interface, while Ahrefs offers more intricate details on each page.
Customer Support
Ahrefs offers 24/7 customer support via email, whereas SEMrush offers 24/7 support via phone, email, and chat.
Conclusion
Ahrefs and SEMrush are both excellent SEO tools that offer a lot of value to marketers and SEO professionals. However, SEMrush offers a more comprehensive set of features, including social media monitoring, ad research, and display advertising analysis.
Ahrefs, on the other hand, is faster and provides more intricate details on its pages. The choice between the two ultimately depends on your specific requirements.
References
- Ahrefs. Ahrefs [Online] Available at: https://ahrefs.com/ [Accessed 1 October 2021].
- SEMrush. SEMrush [Online] Available at: https://www.semrush.com/ [Accessed 1 October 2021].